INSPIRATION

THE FILM THAT WON THE OLYMPIC GAMES FOR LONDON


London’s pitch to host the Olympic Games was part of the most competitive bid processes on record against Paris, New York, Madrid and Moscow. This sophisticated, bold and cinematic campaign film is considered to have redefined the genre.
The film inspired the UNICEF ‘international inspiration’ programme to get 12 million children from 20 countries around the world out of poverty and into sport by 2012.

“Besson’s abstract arty images were overshadowed by the London effort far more relevant to the points which the bid team were trying to put across.”

Richard Williams, The Guardian

“The film won London the games”

Ken Livingstone, Former London Mayor


SPORT AT HEART

LONDON 2012


‘Sport at Heart’ was commissioned to launch London’s bid to host the 2012 Olympic Games. Screened to the world’s media, the British public and the 113 members of the International Olympic Committee, the film is thought to be one of London’s most successful branding campaigns ever.
The simple idea peppered with cameo appearances by stars of stage, screen and sport is still capturing the imagination of audiences around the world.

“Probably the most effective union of athletics and film since Leni Riefenstahl’s ‘Olympia’.”

Richard Williams, The Guardian

“Seductive in a Notting Hill kind of way”

Richard Williams, The Guardian


THIS IS WHERE IT STARTS

LAUSANNE 2020


‘This is Where it Starts’ was commissioned by Lausanne 2020 for their bid to host the 2020 Winter YOG. The film concluded the final presentation in Kuala Lumpur to the IOC membership before they cast their deciding vote.
The film uses the aesthetic of the graphic novel to express how only Lausanne can offer real learning opportunities to YOG participants.

“I have worked on numerous campaigns and for me it was essential to collaborate with New Moon from the beginning”

Grégoire Curchod, Lausanne 2020 Campaign Director

Lausanne was appointed to host the 2020 Winter Youth Olympic Games by 71 to 10 votes.


DIAMONDS

ISTANBUL 2020


The film that presented Istanbul as the diamond of its region to the world’s media.
This film provides a stunning introduction to the city and people of Istanbul, portraying a vibrant modern culture alongside the traditional cultural heart of the city.

“ ‘Diamonds’ is a film that moves and inspires. Everyone was humming the music track and recalling the stunning images long after the presentation was over”

Sport Accord delegate 2013